Searching for a Great Copywriter
If you want to generate an income on the internet, you are going to need a website. If you want that site to generate income, it should be written very well. Unless you're good at copywriting already it's best to hire someone who is experienced to compose the text on your website. An expert copywriter can help you rake in far more money than you could ever hope to see if you attempted to write the text yourself. Obviously, not all copywriters are born equal. Some copywriters are extremely talented. Some dream of having talent but are merely trying to make some bucks because they've heard that online copywriting is easy. Here is how you can tell the good from the bad.
Does the writer have a website of his or her own? Any copywriter that wants to write web copy must have a site that houses their bio, their resume, a few samples and whatever else they feel the need to share. If they don't have a web site of their own, how will they be able to help you with your own website? Pay attention to the copy on their web site also. If you find several errors, this is a bad sign.
Do you respond favorably as you go over the web copy on the writer's web site? This is more involved than just noting grammar and spelling errors. Does the web copy move you to experience any kind of emotional reaction? Does it move you to like the copywriter? Does the web copy make you want to follow up and learn more about the writer? Does the web site copy make you feel like you need to hire the writer immediately? Does it make you want to run the other way? Does the website copy make you angry? All of these are important reactions and you must pay attention to them.
Research the writer's's background a bit. Look for reviews for the writer on third-party websites and online discussion boards. It is likely that the only reviews on the copywriter's website are going to be good ones. Conduct a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These reviews demand your extra attention. You need to also request the copywriter to provide you one or two references. Make sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is essential to actually browse through any samples given try these out to you by the writer. Ask for additional samples than are available on the writer's web site. This is especially crucial if the copywriter is touting himself or herself an expert in an area. When the writing looks like it was sourced from Wikipedia or is particularly unclear, it's best to find another copywriter.
There are numerous different ways to see if a copywriter is worth paying for. You need to do some homework and try to find out more about the writer in terms of his or her integrity, reputation and personal character.